1. DEVELOP VISION AND MISSION STATEMENTS.

   1.1. HISTORY

   1.2. MISSION STATEMENT

      1.2.1. EVALUATION MATRIX OF MISSION STATEMENT

      1.2.2. PRINCIPAL CHARACTERISTICS OF THE MISSION

   1.3. VISION STATEMENT

      1.3.1.EVALUATION MATRIX OF VISION STATEMENT

      1.3.2.PRINCIPAL CHARACTERISTICS OF THE VISION

2. PERFORM EXTERNAL AUDIT

   2.1. ECONOMIC FORCES

   2.2. SOCIAL, CULTURAL, DEMOGRAPHIC, AND ENVIRONMENTAL FORCES

   2.3.POLITICAL, LEGAL AND GOVERNMENTAL FORCES

   2.4.TECHNOLOGICAL FORCES

   2.5.COMPETITIVE FORCES

   2.6.COMPETITIVE ANALYSIS: PORTER'S FIVE-FORCES MODEL

      2.6.1 RIVALRY AMONG COMPETING FIRMS

      2.6.2 POTENTIAL ENTRY OF NEW COMPETITORS

      2.6.3 POTENTIAL DEVELOPMENT OF SUBSTITUTE PRODUCTS

      2.6.4 BARGAINING POWER  OF SUPPLIERS

      2.6.5 BARGAINING POWER OF CONSUMERS

   2.7 INDUSTRY ANALYSIS: THE EXTERNAL FACTOR EVALUATION (EFE) MATRIX

   2.8 THE COMPETITIVE PROFILE MATRIX (CPM)

3. PERFORM INTERNAL AUDIT

  3.1. THE RESOURCE – BASED VIEW (RBV)

  3.2. INTEGRATION STRATEGY AND CULTURE

  3.3. MANAGEMENT

     3.3.1. PLANNING

     3.3.2. ORGANIZING

     3.3.3. MOTIVATING

     3.3.4. STAFFING

     3.3.5. CONTROLLING

  3.4. MARKETING

     3.4.1. CUSTOMER ANALYSIS

     3.4.2. PRODUCT AND SERVICE PLANNING

     3.4.3. PRICING

     3.4.4. SELLING PRODUCTS/SERVICES

     3.4.5. COST/BENEFIT ANALYSIS

  3.5. FINANCE/ ACCOUNTING

  3.6. RESEARCH AND  DEVELOPMENT

  3.7. MANAGEMENT INFORMATION SYSTEMS

  3.8. VALUE CHAIN ANALYSIS

  3.9. THE INTERNAL FACTOR EVALUATION (IFE) MATRIX

4. ESTABLISH LONG-TERM OBEJECTIVES

4.1. LONG - TERM  OBJECTIVES

4.2. ANNUAL OBJECTIVES

4.3. GANTT

4.4. BALANCE SCORECARD

4.5.  FINANCIAL OBJECTIVES AND STRATEGIC OBJECTIVES

4.6. TYPE OF STRATEGY

4.6.1. INTENSIVE STRATEGIES

4.6.2. DIVERSIFICATION STRATEGIES

4.7.  MEANS FOR ACHIEVING STRATEGIES

4.8.  MICHAEL PORTER’S FIVE GENERIC STRATEGIES

5. GENERATE, EVALUATE, AND SELECT SRATEGIES

5.1.  STAGE 1: THE INPUT STAGE

5.1.1. EXTERNAL FACTOR EVALUATION (EFE) MATRIX

5.1.2. COMPETITIVE PROFILE MATRIX (CPM)

5.1.3. INTERNAL EVALUATION (IFE) MATRIX

5.2.  STAGE 2: THE MATCHING STAGE

5.2.1. STRENGTHS- WEAKNESS- OPPORTUNITIES- THREATS (SWOT) MATRIX

5.2.2. STRATEGIC POSITION AND ACTION EVALUATION (SPACE) MATRIX

5.2.3. BOSTON CONSULTING GROUP (BCG) MATRIX

5.2.4. INTERNAL – EXTERNAL  (IE) MATRIX

5.2.5. GRAND STRATEGY MATRIX

5.3.  STAGE3:  THE DECISION STAGE

5.3.1. QUANTITATIVE STRAGIC PLANNING MATRIX (QSPM)