REARCH AND DEVELOPMENT
"Innovation has nothing to do with how many R&D dollars you have... It's about the people you have, how you're led, and how much you get it."
Steve Jobs
Research and Development (R&D) is the way how firms use resources to innovate or improve in activities, processes, products, etc. in order to incrase sells and revenues, and most important by creating competitive advantage.
This system must be developed cross-functional and with help of the majority of managers and employees.
Following for Healthy Style is describe who are going to explore, assess, and decide the what , when, where, and how much of R&D.
Because Healthy Style is a company that just started, and our human capital is very limited, the leading person in charge of the process of R & D during the first 6 months will be the general manager with the collaboration of the sales and marketing manager and physical coach. Later it is expected to have new staff charged 100% of the formulation, implementation and control of the whole process that requires Healthy Style to improve, create, innovate new systems, activities, processes to provide the best service to our customers and which they are to come.
It is established now that R&D for Healthy Style will ensure the thorough market research, who will be our potential customers, why university students are most interested in the service we offer. With these two basic questions we can in first instance to determine the products that customers require. As the organization has more experience every time new training methods to expedite the expected results for clients will be planned. This will be done in the first instance through surveys to our customers to know their opinion about the company, and also make it to our market.
Moreover, we will build on applying the External Factor Evaluation (EFE) that 'allows us to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information.' This to be reliable to list the different Opportunities and Threats that affect us and our industry.
Also by using the competitive profile matrix (CPM) tool every 6 or 12 months, will help us identify our major competitors, analyzing their potential strengths and weaknesses. This tool will help us plan and implement new strategies to improve our service and the processes that are related with it.
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