BCG MATRIX
BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential, Is designed specially to enhance a multidivisional firms effort to formulate strategies.
The matrix ins divided into 4 sections:
Star: High gowth & high participation in the market
Question mark: High growth & slow participation in the market
Cash cow: Slow growth & high participation in the market
Dog: Slow growth & slow participation in the market
In conclusion we can see that our diet only and training only packages are located in the star sections what means that theyr have high growth and high participation in the market; while the intense, basic, and personalized packages are situated on the question mark sections what means that they have a high growth and slow participation in the market.