Type of stretegy
Intensive strategies
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Market penetration
Healthy style is a small company with a major goal of increase sales and gain market share, the idea is to gain market share by advertisement and sales promotions, our new service has to be competitive inside the industry so apply this strategy will placed our service as one of a high quality thanks to the knowledge of our employees but one with a good price.
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Market development
In order to gain more geographic coverage we will offer our service in nearby cities of Bogota, such as Chia and Cota, this is because some students live there and to make our service more attractive for they we are making it more comfortable for our clients.
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Product development
Healthy style will keep modifying the services we offer in order to make it more attractive for customers, in our objectives is stipulated to create an area of R&D looking to enhance the services to gain more market share and clients.
Diversification strategies
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Related diversification
In a long term healthy style will use this strategy by offering a service of nutrition and training is going to be necessary to acquire organic restaurants, yoga trainings, gyms, etc. this kind of business will offer a huge portfolio to our customers.
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Unrelated diversification
Healthy style will not make use of this strategy; we will keep better our core business which is offer a high quality nutrition service.